This event has already been reported in the mainstream media, usually in snippets and soundbites. Clients have already asked me to clarify the confusion. I wanted to break their “state of the state” address into a very specific focus for you — 1) What it means for your Macs, 2) What it means for your iPhones / iPads, and 3) What it means for iTunes. Feel free to print this out or save this e-mail or share with your Mac / iOS using friends. This info will still be valid in the fall and ongoing.
Apple held their WWDC keynote address on Monday. Aside from a new Mac Pro desktop (which is intended for designers, people in video production, and engineers — users outside my typical client demographic), this event was all about software. Like clockwork, Apple is coming out with a brand new version of iOS and macOS. These are the BIG annual upgrades that I often tell you about. They will be available in the late summer / early fall. These will be known as iOS 13 and macOS 10.15. Apple is essentially “forking off” the software for the iPad and calling it iPadOS. This will be coming out in the fall for existing, compatible iPads as well. As I told one client today, ALL OF THE NEW SOFTWARE WILL BE FREE. These new editions of the respective operating systems offer guidance as to which Macs and iOS devices will no longer be supported.
New Year – New You
What would you like to improve in your technology picture this year? How can I help you get more out of your devices and services? What would you like to learn? Some areas that clients have mentioned to me already include:
-Using a password manager (finally)
-Breaking free of cable TV
-Learning how to use streaming video services (ie. Netflix + Amazon Prime)
-Upgrading the 4 or 5 year old iPhone / iPad to a newer model
-Upgrading to a new Mac now that Apple has released new consumer level models for the first time in years
Please let me know how I can partner with you on this journey. I am ready and willing to be deployed.
Cord Cutting Intro – Wrap Up
We had some substantial discussions about cord cutting over the past two weeks as a result of my Parts 1 and 2 e-mails on this topic. Don’t hesitate to ask me about your situation. I think the cord cutting movement will experience major growth in 2019. One of our local talk radio shows, which usually has a political focus, devoted 3 hours to the idea of breaking free from these $200+ bills last week. The bottom line is, I think it is possible to get down to an Internet + cord cutting TV service combination for about $110 a month (approx $70 + $40). As for home phone — you may choose to go without, you can move it to a service like Magic Jack (as I have done $40 / year), or even move that number to the phone company. And just remember, if you are not ready to be a cord cutter yet — you can always be a streamer. Trying to drive a hard bargain and cutting features to save money on your existing cable package is another option. Contact me for a cord cutting assessment.
And on to this week’s feature —
The Ethics of Cell Phone Buying
You can buy your new smart phone from the Apple Store. You could go direct through Android device manufacturers like One Plus, Google, or Motorola. Buying an unlocked phone on Amazon may be an option too. Best Buy sells a handful of unlocked phones and also ones connected with carriers like Verizon and ATT. However, a significant percentage of customers (my clients included) go to one of their carrier’s stores. If you might want to change your plan or take advantage of carrier specific promotions, shopping at an ATT Store, Verizon store, or T Mobile store may be the way to go. I’m not telling you that you should or shouldn’t. One thing I can say in their favor is that the salesperson jobs there are career positions. These are not traditional retail (ie. Apple) or big box store jobs that pay at a level where the worker needs to work 2 or 3 jobs to possibly survive in the community where the store is located. The sales professionals in carrier stores are commissioned. You may have never known this, but if you purchase your phone there the salesperson will not make much of a commission unless you buy a few accessories with your phone. It seems weird to me, because the acquisition of a customer who will pay bills month after month has to have value to the company. However, this is the way compensation works. Very often, we do purchase accessories with our new phones. A case, car charger, and screen protector can be very helpful add-ons. On the other hand, you may be like me. You might be the type to buy your phone accessories from Amazon that they don’t have in carrier stores. That’s ok too. All I am saying is that this is food for thought. If you shop for phones in your carrier’s store, it is a good idea to consider buying your accessories there. You won’t have to wait for them either.
New Versions of IOS and the Mac OS