It feels like March 2016 again only better.   Apple — overpriced?  An Apple Tax to buy all of those Apple products?  Not right now.  First of all, they came out with a 2020 Mac Book Air a few weeks ago, with the good keyboard and LOWERED the price to $999.  Apple knows that buyers are scared and budgets are constrained.  So what did they do?  They released a $399 iPhone SE on Wednesday, with the SAME CPU inside as the iPhone 11 / Pro.

I am not making this up. It is 100% for real.  In March 2016, they first launched the SE line @ $399. However it was a really small 4.0 inch design based off of the 2013 iPhone 5s.  I bought one that summer and used it as my daily driver for more than 18 months.  The SE is back and better than ever.  The screen is now 4.7 inches.  If you have an iPhone 6, 6s, 7 or 8 — the new SE is the same size and timeless design put out by Apple back in 2014.  Especially if you are still using a 6 (which will not get any more updates), 6s or 7 — this phone purchase is a no brainer.  Do it!   You may just choose to buy it outright or you could do interest free payments with your carrier for $16.66 a month for 24 months.

$699 iPhone 11?   $999 iPhone 11 Pro?  Unless you need to have 2 phone lines on 1 phone or some of the advanced features, you probably don’t need that more expensive phone.   An iPhone SE would suit most of my clients just fine.