I wanted to give you a special review of Apple’s Big Event on Tuesday September 10 and make you aware of their new products and services.

As a reminder, I am ready to be your iPhone upgrade specialist. I can help you order your iPhone 11 model and help you get set up – as I have done for years. I will ensure data isn’t lost in the transfer by doing a FULL ENCRYPTED BACKUP via iTunes and restore to your new iPhone. No shortcuts here.

Apple Arcade: Apple is launching a video game service with unique titles – aimed at all ages. Games can be played across iPhone, iPad, Mac, and Apple TV. $4.99 / month for the whole family.

Apple TV Plus: This is Apple’s answer to Netflix and Hulu (for now and may become bigger). Apple will have original shows and movies. There will be add-ons available. This service will not include free access to the thousands upon thoughts of titles available in the iTunes Store already. It launches in November – at a very friendly $4.99 / month for a family subscription.

iPad: Apple’s basic iPad is still $329 and it is getting a bump up in screen size to 10.2 inches. If it’s been 3 or 4 years since your last iPad – you may really want to consider it. It’s better than ever and if needed it supports the Smart Keyboard for the first time.

Apple Watch: The Apple Watch 5 may have been the star of the show. It is getting more sophisticated at tracking our health and helping us improve our lives. An emphasis was really made on older adults in the presentation and how the heart rate monitor and EKG feature can help save lives. Pricing starts at $399, if you don’t mind the rubber strap (I don’t). Apple also wants to make sure that Apple Watch technology is available to all. Therefore they are selling the Apple Watch 3 for $199, a great alternative to the Fit Bit Versa. However, just remember – you will need the Apple Watch 4 and later to get the EKG feature. Perhaps a deal may be available on the Apple Watch 4 – where models are still available.

DRUM ROLL PLEASE — HERE ARE YOUR NEW IPHONES

iPhones: Apple really wowed on their base iPhone – the iPhone 11 – which is a replacement for the iPhone XR. Not only does it have 2 cameras and come in more color options – but they dropped the price from $749 to $699. Way to go Apple! This the iPhone that most customers will be buying and will be the one most appropriate for my clients.

However, there are 2 super premium Pro level iPhones also coming out – the iPhone 11 Pro and iPhone 11 Pro Max. They are priced at $999 and $1099 respectively (same as last year. A common thought is – the Pro is for users who want a PRO CAMERA. This is true. I really think if you learn to use one of these Pro iPhones– they can be as good as a $400-500 camera. Truth be told, I can think of 2 other reasons for the Pro. You would want the 11 Pro if you absolutely want the SMALLEST new iPhone. The 11 Pro is 5.8 inches diagonally vs 6.1 inches for the iPhone 11. Also, the iPhone 11 Pro Max is the one for you if you want the LARGEST new iPhone – clocking in at 6.5 inches diagonally. Keep in mind, you will pay $300 to $400 more for these size preferences.

Personally, speaking I am doing my best effort to get my pre order in for a regular iPhone 11 this morning. Pre-orders start today and shipments begin on September 20th.

Conclusion: I watched the whole event live. I think it was Apple’s best product / service event since the passing of Steve Jobs in 2011.