*Disclaimer: This is not an endorsement of the Apple Card or for anyone to take on revolving lines of credit. With that said, Apple is getting into the credit card game. There has been an Apple Rewards Visa for years (most recently offered through Barclay’s Bank), but with the new Apple Card, the world’s most beloved technology company is taking a much greater degree of control over the process. Let’s start with some basic facts. Credit is being granted to customers through Goldman Sachs. Yes, you read that right. They are not merely an institutional investment bank anymore. Goldman has branched into consumer finance in recent years by offering high yield savings accounts and personal loans through its Marcus brand. The Apple Card card is a Mastercard. Apple designed the physical card, which, apparently has a very nice titanium feel to it. Apple was very involved in the entire process. In fact they are saying the Apple Card is “offered by us, not banks.” Security is the highest priority. There will be no printed number on the card, no expiration date, and no 3 digit code. There will be no signature on the card. You can still use it in stores via the chip readers. On your iPhone, iPad or Mac, you will be able to use the card with any merchant that accepts Apple Pay. So yes, the card will only be relevant for online shopping for those of you who have one or more of those devices. Interest rates range from pretty good for those of you who have high credit scores, to very average for those with lower scores. A check of your Trans Union credit report is required for approval (for those of you who may have a credit freeze in place), but reports have come out that credit scores as low as 620 are getting approved. Never have I read this much “buzz” in my life about a new credit card on the market. Customers will be able to accumulate rewards for purchases with Apple. Let’s see how successful Apple is with this venture. On one hand, I don’t think they want to encourage irresponsible debt, but they are also doing things with this instrument that other banks are not. It’s a unique card. The application has been opened up to a limited audience at this time (via the Wallet app) with general availability coming soon.