Control of Technology in the Hands of Too Few?

I am concerned about this issue and I know many of you are too.   An increasing amount of space in both traditional and online media has been given to the great power that so few companies have.  There was a big NY Times article on the subject not long ago.   We are talking about it at work.  We bemoan the technological giants with friends.  I could write a ton on the matter at hand, but I want to keep it simple, give you something to nibble on, and invite your thoughts.

As great as Google Assistant is, this story gave me cause for concern.

https://www.cnbc.com/2019/07/05/google-gmail-purchase-history-cant-be-deleted.html

When you delete an item, it should be gone.  However, Google still has access to it in this instance. 

So who I am I really talking about when I say the “technological giants” ?   Facebook, Google, Amazon, Twitter,  Apple and Microsoft. 

Consider Facebook’s power in social media and messaging.   Facebook.com, Facebook Messenger, What’s App, and Instagram!  Wow.   With the exception of traditional text messages, and Apple’s iMessage (blue messages on your iPhone) platform, that is such as large chunk of our digital experience.   Facebook owns all of it.

I like to put Apple and Microsoft in a different sub group within the powers that be.  They primarily sell stuff that we use.  Yes they engage in some data collection an analysis, but Facebook, Google, and Twitter feast off of user information.  (With the exception of some Google business services), you don’t really pay for anything from these three.  They are in the business of harvesting information for the purpose of selling ads.      Amazon is the most well known online retailer.  They also have a massive division that provides paid data management services to businesses.   Yet, they know everything about our shopping habits.  I’m sure they can share some data with manufacturers.  Their control of merchandise can make or break a new product or upstart company. 

Consider this hypothetical.  You really are a big advocate for this one diet.  And there are a couple of books that are like “the bible” for your program of eating.  However, this diet is controversial.  You don’t have any local bookstores you can go to.  Amazon is the place to buy the books for this program.  You often shop there to buy new copies for the support group you run.  Some food lobby starts putting pressure on Amazon to stop carrying these books.  A health association chimes in.  Amazon decides to stop carrying the books.  It becomes much harder to easily disseminate the required information. 

Ultimately, Amazon is a private bookstore. They can choose to carry the volumes they want.  The problem is — for some Amazon is the only choice.  They have put so many of our cherished local bookstores out of business. 

Just something to think about!   What are you going to do to combat THEIR power?  Use a VPN?   Use paid e-mail service?  What about searching on DuckDuckGo.com instead of Google?