Ripped from the Customer Files
A popular TV show used to run promotional spots saying this week’s episode is “ripped from the headlines.” This update is chock full of valuable info. You may want to print it out for digestion in small bites.
Ripped from the Customer Files
Not Selling Window Dressing
A new client recently approached me and inquired if I could do any maintenance procedures to make the computer a little faster. I DID NOT rush out with little care, acting in an overconfident manner, simply to generate a 1 hour appointment for myself. I gave the client a proper “triage” over the phone. We talked for a half hour. I took a mental note of key facts, the most important being that it was a Toshiba laptop. Toshiba was a big name in the history of laptops and consumer electronics in general. In fact, they were a big seller at Best Buy up until about 6 or 7 years ago. Since that time, I don’t know any clients that have bought them. I don’t see them at the stores. I knew the computer had to be at least 6 years old. In fact it is and possibly a little older. I really put the CARE in VIP Computer Care. On a slow computer, you could certainly back up the data and reinstall the operating system (Windows or Mac). You could replace the hard drive with an SSD (solid state drive). Both of those would likely be at least 3 hour jobs. I explained how I thought those would be reasonable on a 3 or 4 year old computer, but I don’t think I would want those done on my 6+ year old computer. A software only solution doesn’t make up for bad or degrading hardware. Solid State Drives have been wonderful for many of my clients but they don’t negate the fact that the rest of the computer is subject to failure. I emphasized that the best thing to do would be to buy a new computer and that in the $500s to $600s, the safest bet is a business class system from the Dell or Lenovo outlet (not sold in stores). At the right time, the client will have me set up this new computer for them.
Rather than try to gain a customer for one visit, I established what I believe can be a long term relationship. It’s my nature; it’s who I am. 🙂
But I was just sending e-mails to a church prayer group!! I worked with a client recently that literally had their Google account temporarily suspended for inappropriate activity. The client is 80 years old!! What were they doing? How bad could it really be? Here are some lessons. A lot of us send group e-mails. You are receiving this message as a part of a group email. With personal accounts especially, inappropriate composition of the message could trigger some red flags. Here are some good tips. With a group e-mail…
1. Put yourself in the To field
2. Put your recipients in the CC or BCC field. (CC if you want everyone to see each other’s addresses, BCC if you want the list of recipients to remain private.) I always send my messages out via BCC.
3. If your list of recipients approaches 50, sent out 2 (or more) emails with distinct groups of contacts
4. Even with these precautions, you may still have an issue with e-mail going into the SPAM folder of the recipients
4a. You may want to consider a paid e-mail address for your business, club, or group (i.e Microsoft / Google) for about $5 per month
4b. You may want to consider an easy to use newsletter e-mailing service like Mail Chimp. Mail Chimp has a free option for small businesses, groups, and non profits.
The Simplicity of the Chromebook
I was with a client recently who uses a Chromebook as her primary computer. Chromebooks are amazing (along with their desktop sister -Chromebox). A Chromebook is a limited computer but the safest one you can buy. Think of what you can do in your computer’s browser (Chrome, Firefox, Safari). I am pondering online banking, shopping, e-mailing, searching Google, letter writing, and other tasks. You can do all of those things on a Chromebook. You can’t do anything else. There are no programs. It runs the Chrome browser — that’s it. It’s operating system is called Chrome OS, not Windows or Mac. The Chromebook has graduated beyond those 11 inch $200 devices you may have seen 5 years ago. There are mid range ($500’s) and even high end Chromebooks available now. A Chromebook is a great secondary computer, for example to take some stress off or extend the life of your primary computer. It may be a primary computer for some. There are lots of options out there, but if you are looking to dip your toes, I think this Lenovo model makes an excellent starter Chromebook (amazon link) https://amzn.to/2UN3RoK
So the real story here was that the client’s Chromebook was corrupted. After entering the login password — a wheel on the screen kept spinning and spinning. In plain, English the operating system was messed up. On a Windows or Mac system, resetting the operating system and copying the files back might be a 2 to 3 hour ordeal (or longer if lots of files were involved). How long did resetting the Chromebook take? 5 minutes. No joke!
Free Credit Reports and Credit Freezes
I meet clients all the time who are worried about their credit reports being jeopardized because of security breaches with department stores, utilities local governments, and other entities. You have worked a lifetime of building up that near perfect credit score — why leave anything to chance? I think I mentioned it about a year and a half ago but I can help you obtain your free credit reports (via the only site authorized by the U.S. government) and if need be, place security freeze on all 3 of your credit reports. We can typically accomplish this in a 1 hour session. Please be advised that should you need to apply for credit in the future, you will have to log onto the website of the bureau being checked and unfreeze that credit report for a few days or however long is needed (your lender may also be willing to do this for you also). That process takes all of 5 minutes. I will make sure you have all of the passwords and user names needed to successfully manage your credit freezes. Remember, I do not hold onto customer passwords.