New iPads and Macs – The Product Matrix

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New Stuff From Apple
Apple launched a silent refresh of some major products this week.  There was no big event, no streaming video broadcast.  It really makes me wonder what they will reveal at their March 25th event.  Hmm. TV Service?  Well on to the sure things —
For the first time since the fall of 2015, Apple has updated the iPad Mini and they want it to be known as just the iPad Mini, but some are calling it the iPad Mini 5.  This is the perfect iPad for those of you who want to use it as more of a reader, to check emails, maybe do some surfing and messaging or who just otherwise think that the 9.7 inch iPad is too large.  In a bit of a surprise, Apple is keeping the price the same at $399 for the 7.9 inch device, while the regular 9.7 inch iPad is still $329.  Very interesting, but I think it will be well received.
Apple also brought back a name from the past — and released an updated iPad Air (aka. iPad Air 3).  The iPad Air name has not been used on a new product since the iPad Air 2 came out in the fall of 2014.  At that time, it was seen as Apple’s standard 9.7 inch iPad.  This time around, the 2019 iPad Air is positioned as a mid-tier iPad and starts at $499.  It sports a 10.5 inch screen.  It has a more powerful processor than the regular $329 iPad and also can be used with the Smart Keyboard.  Old name, new parts, and the previous $499 price.  Got that on your scorecard?
iPad Product Matrix
With these new iPads, it’s really important to have the cheat sheet for this current family of iPads.  Here is how I keep them straight:
* iPad – 9.7 inch – starts at $329
* iPad Mini – 7.9 inch – starts at $399
* iPad Air – 10.5 inch – starts at $499
* iPad Pro – 11 inch and 12.9 inch – starts at $799
My thoughts — I think the iPad progresses from being more of a tablet to a computer as you go up in the various price levels.  I have clients that are using their iPads as their primary computers.  As long as you can live within their limitations, they can be a fine option, but for many will still be a secondary computing device.  iPads are simpler than a Windows or Mac computer.  They are safer.  On the models that allow for the Smart Keyboard, they are more laptop like than ever.  I memorably stated a little over a year ago that an iPad Pro with a keyboard is the “best Mac” offered.   I said this as we were just coming off of horrific 2016-17 Mac Books.  Apple redeemed themselves with strong 2018 Mac Book Pro and Mac Book Air offerings.  However, it’s clear that they are offering us a competing computer universe called the iPad.   If it’s calling you, make the most of it. I would like to help.
New Macs
Apple also put out a refresh of their beloved iMac desktops.   We hadn’t seen new models since 2017.  The 2019 all-in-ones certainly do not reinvent the wheel but offer the current generation of Intel processors.  I will always tell it to you as I see it with technology.  The iMacs are the only Macs that are still sold with traditional spinning hard drives as the base option.  These are hard drives are QUITE SLOW.  I refuse to let you get stuck with them.  If you are an iPhone or iPad user and are accustomed to how responsive they are,  you need an iMac with at least the Fusion hard drive or ideally, the SSD hard drive.    So here is the rundown:
*The entry level  21.5 inch, $1099 iMac is not the one you want because it has the bad screen, the slow hard drive, and the 2017 processors.
*The next level of the 21.5 inch iMac comes with the gorgeous 4K screen and new processors (check!) but comes with the criminally slow hard drive @ $1299.
How to overcome this?
-Do a custom order from Apple with the fusion 1 TB hard drive ($100) or the 256 GB ($200) SSD drive.  Among these choices are where you should focus your vision.  Stay away from store bought iMacs!
-Of course, Apple still sells a VERY LARGE 27 inch iMac, fully updated as well, but I think the sweet spot lies in that mid-level 21.5 inch model with the upgraded hard drive — for my typical client.