My Windows clients are divided. Some of them use a paid, 3rd party anti-virus. The others use Windows Defender which is the built in solution provided for free with Windows 10.
It’s my aim today to end the division. I think for most of my clients, typically age 55+ consumers, small biz, and small non-profit users, the Windows’ own Defender is more than adequate. There I said it. I think that a lot of you do not need to pay to renew your anti virus whether it be ESET, Avira, etc. the next time it expires. The best security strategy is good defensive computing. Your anti virus solution is just a tool, not the tool in your overall security plan.
However, I will offer a caveat. Paid solutions like ESET are a good choice if you like having the comfort of a US based phone number to call when you have security concerns. They have been very respectful to my customers over the years. The only other anti virus that I think may be worth paying for is PC Matic. Some of you may have seen their TV commercials. Unlike nearly every other solution on the planet, PC Matic is an American company. That may mean something to some users. This company also uses a unique approach to block harmful websites. They also offer prompt support.
For most Windows users, the built in Windows Defender will be just fine. Only pay for anti virus if that provider offers something you really want.