If people are buying the iPhone 5s simply for a camera upgrade, I think that is approaching the situation from the wrong perspective. The iPhone 5 had a great camera. The iPhone 5s will have an even better camera. However, a decent point and shoot camera that costs between $200 and $300 will still give you more flexibility. With a real camera you are not restricted by the lack of a memory card. You are not distracted by emails and text messages that may be coming through. With a real camera, you have freedom. There is no need to rush out and spend $650 (or perhaps a lesser price if you get your phone subsidized by the carrier) on a new iPhone 5s simply for the camera.