Sorry Nick Bilton — the free market internet economy is not a state controlled enterprise!
If you want to promote yourself or your cause on Facebook — you have to pay — just like you’d pay to be on local TV or in the phonebook.
You also have the freedom to create your own social network or join a new one with different rules.
Facebook is a business. It also provides a free service. When we use a free product (service), we are the product (service).
You may want to check out App.NET